Methods and Techniques

We use qualitative research techniques in conducting research to explore in-depth a certain issue or phenomenon.

We aim to employ the most appropriate methods of data collection, considering constrains such as timeframe, budget, and access to participants. Key methods employed includes:

  • interviews,
  • focus groups,
  • document analysis,
  • participants observation.

We employ research software to analyze qualitative data (NVivo)

Data reporting and presentation is developed in a simple, gimmick free and effective, and through employing visual aids, tables, and written narratives as appropriate.